Who is Designs by Jillie

Hi, I’m Jillian, the founder and designer behind Designs by Jillie, a boutique branding studio based on the Sunshine Coast, Australia. I specialise in crafting strategic, soulful brand identities for women-led businesses and startups who are ready to feel confident, cohesive, and seen.

But Designs by Jillie wasn’t born overnight.

I started out like many of my clients: passionate, multi-talented, and juggling life, motherhood, and business ideas. I always had a love for creativity and structure, two qualities that led me naturally into design. But it wasn’t until I saw how transformational branding could be for businesses that I realised this was more than a passion. It was a calling.

My approach is a blend of modern design with timeless strategy. I believe that strong brands grow from the inside out—with clarity, consistency, and heart. I don’t just design for aesthetics,I design to empower. Whether it’s a logo, colour palette, or full brand system, I want every piece to feel like you, only elevated.

Today, I work with passionate founders across Australia who are building businesses rooted in purpose. I bring strategy to the surface and help women show up in their business with confidence and clarity.

If you're ready to build a brand that feels aligned and attracts your dream clients, I’d love to hear your story.

Welcome to Designs by Jillie—where clarity meets creativity, and your brand becomes your biggest asset.